Celebrate life

Concept and KeyVisual developed for the "Estrella del Norte" (EDN) brand.

EDN commissioned the creation of a graphic piece that expressed the distinctive values and rich culure that the rum brand had.

The brand was founded in Chepén (in the city of "La Libertad", Peru), a city known by its festive traditions, the joy of its people and its cultural heritage, all essential characteristics to EDN's brand identity.

Sketches:

Montages:

Montage #1

Montage #2

Final Key Visual

Mockups: